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7 Genuine Ways to Generate Click-Throughs

Working at an interactive, content marketing agency, we do all kinds of emails. It's always good to remind ourselves of the primary objective, which is (usually) to get the user to click on something (a.k.a., take an action).

I found a great article on openforum.com that provides some basic, yet effective, tips. My favorite:

Contain one main message in each email, or clearly articulated and delineated messages for newsletters.

I'll be the first to admit that we have — at times — taken a shotgun approach to email blasts, trying to cram as much information into the email as possible. A focused, main message is more likely to generate click-throughs than the "everything and the kitchen sink" approach.

Read the whole article here.