High bounce rate in your Google Analytics account got you down? Make it better by measuring attention.

As marketers, we tend to think people want to engage with us. We want them to spend all day on our site, publicly express their love our products, voice their affinity for us on social media, and generally become “evangelists” for our products. It shouldn’t come as any surprise to you that people are busy, […]

Use an Excel spreadsheet to audit your Google Analytics installations

I’m the Director of Analytics and Insights at MSP-C. We manage several Google Analytics accounts, properties, and views. In order to make sure the accounts stay up to date and follow best practices for tracking, I’ve come up with a simple way of auditing the “completeness” of a Google Analytics property (with one oddball Bing […]

Google Analytics 101: Bounce rate and average visit duration

In my last post, I covered unique visitors vs. visits vs. pageviews. Now I’ve got another “Google Analytics 101″ for you: bounce rate and average visit duration!   Bounce rate Per Google, the definition of a bounce is pretty simple: “Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left […]