Use an Excel spreadsheet to audit your Google Analytics installations

I’m the Director of Analytics and Insights at MSP-C. We manage several Google Analytics accounts, properties, and views. In order to make sure the accounts stay up to date and follow best practices for tracking, I’ve come up with a simple way of auditing the “completeness” of a Google Analytics property (with one oddball Bing […]

Google Analytics 101: Bounce rate and average visit duration

In my last post, I covered unique visitors vs. visits vs. pageviews. Now I’ve got another “Google Analytics 101″ for you: bounce rate and average visit duration!   Bounce rate Per Google, the definition of a bounce is pretty simple: “Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left […]

Google Analytics 101: unique visitors vs. visits vs. page views

Rudimentary as it may seem, I am asked all the time about the differences between unique visitors, visits, and page views in Google Analytics. Here’s a quick refresher! Unique visitors. A unique person. This metric counts the unique, individual people who visited your site in a specified time period. Visits. Think of a visit as […]