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‘Ramblings & Misc’ Category

  1. How to get your iPhone app rejected by Apple

    June 4, 2010 by Andrew Block

    Often puzzling, always frustrating, the list of reasons why developers are denied access to Apple’s iPhone App Store grows ever longer.

    While no guide could ever encompass the whims of Steve Jobs, this one put together by infoworld.com does a pretty good job of summarizing the major ways that you can promptly get your iPhone / iPad app rejected by Apple. Some are obvious, like “don’t write lousy code.” Some are less obvious, like making sure your app doesn’t gobble up too much of AT&T’s bandwidth, or seeing to it that your app doesn’t execute interpreted code.

    Read the full article on infoworld.com

    Category iPad, iPhone, marketing | Tags: ,, | No Comments

  2. 7 Genuine Ways to Generate Click-Throughs

    June 2, 2010 by Andrew Block

    Working at an interactive, content marketing agency, we do all kinds of emails. It’s always good to remind ourselves of the primary objective, which is (usually) to get the user to click on something (a.k.a., take an action).

    I found a great article on openforum.com that provides some basic, yet effective, tips. My favorite:

    Contain one main message in each email, or clearly articulated and delineated messages for newsletters.

    I’ll be the first to admit that we have — at times — taken a shotgun approach to email blasts, trying to cram as much information into the email as possible. A focused, main message is more likely to generate click-throughs than the “everything and the kitchen sink” approach.

    Read the whole article here.

    Category email marketing, Industry Trends, marketing, Writing & Blogging | Tags: , | No Comments

  3. You have to love the Most Awesomest Thing Ever

    April 30, 2010 by Andrew Block

    Electricity vs. Canada? Puberty vs. the Catholic Church? Bacon vs. The Little Mermaid? Vote for your favorite “Vs.” battle on http://www.mostawesomestthingever.com/

    Category Humor | Tags: , | No Comments

  4. Five Reasons Corporate Blogs fail

    March 9, 2010 by Andrew Block

    I’ve witnessed firsthand the utter failure of many corporate blogs, and so I’m no stranger to this topic. Tom Johansmeyer, writing for Technorati, says:

    Corporate blogs either don’t deliver on expectations or, worse, are left to suffer a quiet, lonely death. When this happens, of course, blogs themselves are blamed, with little consideration given to the fact that execution (rather than platform) was flawed.

    Read more on Technorati.

    Category Industry Trends, marketing | Tags: ,,, | No Comments

  5. We have an app store for that

    January 11, 2010 by Andrew Block

    Uh oh. You knew this would happen—app stores are becoming as ubiquitous as iPhone apps themselves.

    I guess even Intel has an app store now, and it’s called AppUp. But that’s not all! So do Ford, Samsung, Microsoft (still in the works), and many others. I don’t mention Apple because…well, do they really need mentioning?

    Will all of these app stores be useful? In my opinion, not at all. The concept of an app store is going to become so diluted and overcrowded that they will all become useless, save for one or two. I have a hard time managing all of my apps in one app store; I can’t imagine trying to manage hundreds of apps spanning multiple devices and stores! imho, the only way it will work if there are one or two unified platforms.

    Further reading on the subject:
    NY Times: Even Intel Has an App Store Now
    SiliconIndia: Now tweet from your TV with Samsung app store

    Category Industry Trends, Ramblings & Misc | Tags: | 2 Comments

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